NorthEast Electrical, a Sonepar company, announces a milestone in their integration of Rockingham Electric Supply and NorthEast Electrical. Effective October 1, 2024, Rockingham Electric Supply will be rebranded as NorthEast Electrical. The Rockingham name and logo will be removed from all forms and correspondence, and exterior signage will be changed. The company names on delivery vehicles will be changed as they are replaced. The remit-to address will not change.
Since NorthEast's acquisition of Rockingham in October of 2022, they have been working diligently through their integration planning to migrate business systems, enhance services and capabilities, and scale integrated commercial teams. The rebranding change affirms NorthEast's commitment to streamlining key logistics and focusing their teams on an enhanced customer experience. During the rebrand changeover, no service offerings or operations will be disrupted.
Customers will continue to have access to more than 40 locations, 28,000 SKUs and over $75 million dollars in available inventory servicing six New England states. NorthEast is proud to offer customers the opportunity to transact business omnichannel, whether it be over the counter, by calling in orders to qualified inside sales teams and project specialists, or utilizing their competitive digital platforms at www.needco.com.
"Our associates remain committed to delivering the highest level of customer service in support of our mission, "said Frank Marandino, President NorthEast Electrical. "Based on integrity, expertise and commitment, we deliver electrical products and technical solutions for the sustainable success of our customers, employees and suppliers.”